The Cable Show 2010 - Go Beyond

Behind the Screens: Program Networks & the Incredible Expanding Universe

Session 03
Tuesday, May 11, 2010
3:15 PM - 4:15 PM
Room 153

Produced in partnership with CTAM.

Smitten by cable programming’s choice and quality, viewers have made both niche and mass-market cable networks the darlings of the media world. Television network executives in charge of technology, digital media, distribution, programming and marketing talk about emerging opportunities and shifting strategies sparked by a revolution in delivery and display options. Discovery points:

  • Audience receptivity and embrace of cable networks across alternative screens, from online to mobile
  • Programming strategies and counter-strategies in a world of hundreds of channels
  • Challenges of new-media program presentation to traditional channel ratings and awareness

Speakers

Moderator: Char Beales (CTAM)
Speakers: Bridget Baker (NBC Universal), Emiliano Calemzuk (Fox Television Studios), Rebecca Glashow (Discovery Communications), John Lansing (Scripps Networks), Janet Rollé (BET Networks)