The Cable Show 2010 - Go Beyond

Conversation Starter: Social Media as a Mainstay of the New Communications Mix

Session 09
Tuesday, May 11, 2010
4:30 PM - 5:30 PM
Room 404

Produced in partnership with ACC.

This session focuses on how companies are integrating social media into their PR and communication efforts, and how cable industry executives can leverage the medium for their own campaigns. Discovery points:

  • Assessment of most impactful social networking platforms
  • Social networking dos, don’ts and maybes
  • Real-world examples and cases for customer interaction
  • Research, usage and trend indicators

Speakers

Moderator: Daisy Whitney (New Media Minute)
Speakers: Jay Byrne (v-Fluence Interactive), Alex Dudley (Time Warner Cable), Robert King (ESPN, Inc.), Pam Slay (Hallmark Channels)