The Cable Show 2010 - Go Beyond

Know thy Customer: Analyzing & Managing Subscriber Data

Session 15
Wednesday, May 12, 2010
11:00 AM - 12:00 PM
Room 404

Presenters offer ideas and approaches for driving business profitability and revenue growth by applying innovative data analytics initiatives. Discovery points:

  • Recognize opportunities flowing from improved subscriber data management
  • Make the connection between subscriber segmentation data and emerging advanced advertising businesses
  • Improve operations and marketing efficiencies through new interpretation of customer data

Speakers

Moderator: Cliff Hagan (Cablevision Systems Corporation)
Presenters: Brian Cappellani (Sigma Systems), Michael Manzo (Openet), Simon Marwood (Scorecard Systems, Inc.)
Judges: Cyndee Everman (Time Warner Cable), David Kline (Discovery Communications), Mark McGuire (Cox Communications, Inc.)