Original Appeal: The Power, Promise & People of Original Cable Programming
Session 11
Tuesday, May 11, 2010
4:30 PM - 5:30 PM
Room 408A
Top network development executives discuss the breakthrough appeal of cable original series…and why cable is the leading outlet for television creativity. Discovery points:
- Tracing cable’s evolution from new-kid-on-the-block to primary conduit for hit series
- How networks evaluate pitches and determine what has “hit” potential
- What’s next in prime-time drama, comedic and series development for cable networks?
Speakers
Moderator: Meg James (L.A. Times)
Speakers: Frances Berwick (NBC Universal),
Ed Carroll (Rainbow Media Holdings LLC),
Nancy Dubuc (A&E Television Networks),
Nick Grad (FX Networks),
Michael Wright (Turner Broadcasting System, Inc.)