The Cable Show 2010 - Go Beyond

Prepare to Merge: Advertising’s Creative/Planning Symbiosis…& What it Means for Television

Session 17
Wednesday, May 12, 2010
11:00 AM - 12:00 PM
Room 408A

Advertising agency executives examine the increasingly vital interplay between creative and media planning disciplines, driven by a wholesale change in how targeted TV advertising works. Discovery points:

  • Understanding platforms, terminology and possibilities spawned by new cable advertising presentation technologies
  • Ideas and strategies for integrating advanced advertising elements into traditional TV campaigns
  • Examples and use cases depicting real-world deployments of advanced advertising platforms

Speakers

Keynote: Jon Leibowitz (Federal Trade Commission)
Moderator: Sean Cunningham (Cabletelevision Advertising Bureau (CAB))
Speakers: Jordan Bitterman (Digitas), Carolyn Everson (MTV Networks), Brent Poer (MediaVest Los Angeles), Todd Stewart (Bright House Networks), Gregory Wilson (Red Ball Tiger)