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CREATED:20120208T133747Z
DESCRIPTION:Produced in partnership with CTAM.\nSmitten by cable programmin
 g’s choice and quality\, viewers have made both niche and mass-market cabl
 e networks the darlings of the media world. Television network executives 
 in charge of technology\, digital media\, distribution\, programming and m
 arketing talk about emerging opportunities and shifting strategies sparked
  by a revolution in delivery and display options.  Discovery points:\nAudi
 ence receptivity and embrace of cable networks across alternative screens\
 , from online to mobile\nProgramming strategies and counter-strategies in 
 a world of hundreds of channels\nChallenges of new-media program presentat
 ion to traditional channel ratings and awareness
DTEND;TZID=US-Western:20100511T231500Z
DTSTAMP:20120208T133747Z
DTSTART;TZID=US-Western:20100511T221500Z
LOCATION:Room 153
SEQUENCE:0
SUMMARY:Behind the Screens: Program Networks & the Incredible Expanding Uni
 verse
UID:CsSession1020
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