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VERSION:1.0
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BEGIN:VEVENT
CREATED:20100909T210045Z
DESCRIPTION:Advertising agency executives examine the increasingly vital in
 terplay between creative and media planning disciplines\, driven by a whol
 esale change in how targeted TV advertising works. Discovery points:\nUnde
 rstanding platforms\, terminology and possibilities spawned by new cable a
 dvertising presentation technologies\nIdeas and strategies for integrating
  advanced advertising elements into traditional TV campaigns\nExamples and
  use cases depicting real-world deployments of advanced advertising platfo
 rms\n
DTEND;TZID=US-Western:20100512T190000Z
DTSTAMP:20100909T210045Z
DTSTART;TZID=US-Western:20100512T180000Z
LOCATION:Room 408A
SEQUENCE:0
SUMMARY:Prepare to Merge: Advertising’s Creative/Planning Symbiosis…& What 
 it Means for Television
UID:CsSession1037
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END:VCALENDAR