The Cable Show 2010 - Go Beyond

Charles Patti

James M. Cox Professor of Customer Experience Management
Daniels College of Business, The University of Denver

Charles Patti

Professor Patti has extensive experience in building, delivering, and evaluating curriculum in a wide range of settings, including doctoral seminars, MBA and other specialized postgraduate courses, undergraduate programs (including small and large lecture formats), and professional and corporate learning. He has special expertise in case method learning and has coordinated several case learning workshops, including a Harvard Business School Case Workshop. He was an early adopter of online teaching and learning technologies and developed several firsts in learning technology, including the first video case, the C-DIE format (interactive case learning), the online MBA (Otis Elevator Company), and most recently, the Virtual Grocery Environment for interactive learning.

Much of his teaching draws from his business and consulting experience, which includes clients in the higher education sector (The Cultural Precinct, University Libraries, Bureau of Publications, Athletic Departments, Colleges of Business, Law, and Arts, and the Australian Vice Chancellors’ Committee) and in the business sector (American Newspaper Publishers Association, American Telephone Advertising, Inc., Chubb Electronic Security, Gannett, Inc., McDonald’s Corp., New Zealand Telecom, and Sunsuper, Pty. Ltd.

He has built and delivered major learning programs for Aetna Insurance, Otis Elevator, Queensland State Department of Development, Siemens, and Texas Instruments.

Professor Patti’s discipline expertise is in integrated marketing communication (IMC) and marketing management. His scholarship includes publications in international journals, proceedings, books, case studies, book chapters, book reviews, and industry/consulting reports. He is active in industry through consulting, boards, collaborations, and expert witness assignments. He brings an international focus to his teaching and scholarship and has held several international appointments as visiting professor, research collaborations, external examiner of curricula, creation of collaborative courses, study tours, etc.) He recently joined the Daniels College of Business at the University of Denver after spending nine years as Head of the School of Advertising, Marketing and Public Relations at Queensland University of Technology in Brisbane, Australia. Professor Patti is the 2007 recipient of the Marketing Educator of the Year Award, sponsored by the Marketing Educators’ Association.


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