The Cable Show 2010 - Go Beyond

Bridget Baker

President, TV Networks Distribution
NBC Universal

Bridget Baker

Bridget Baker was named NBC Universal's first President of TV Networks Distribution in 2006. She oversees the North American distribution of NBC Universal's content across the cable, satellite and telecommunications industry. Baker reports to Jeff Gaspin, Chairman of NBC Universal Television Entertainment.

A cable industry pioneer, Baker has spent her career at NBC Universal building a multi-billion dollar cable portfolio. She was a founder of CNBC and is credited with developing NBC Universal’s cable assets from inception, helping to transform the company from a dominant broadcaster of the 1980's to a 21st century multi-platform powerhouse. She is responsible for the distribution strategy and execution of a content portfolio that includes the industry's top-rated networks - USA, SyFy, CNBC, Bravo, MSNBC and Oxygen - the network-owned NBC and Telemundo stations, Olympic content on cable and broadband, and video-on-demand, pay-per-view and set top box content.

In addition to her operating role, Baker is a member of the company's Leadership Council, comprised of fewer than 1% of the top senior executives, and serves as a Director on the Boards of the NBCU Foundation, the Cable Center at University of Denver, the CTAM Educational Foundation at Harvard Business School, CablePAC in Washington, D.C. and Pitzer College in Claremont, CA. Regularly selected as one of Cable Fax Magazine’s "Top 100 Cable Executives", Cable World’s “Most Powerful Women in Cable” and Hollywood Reporter’s “Power 100 Women in Entertainment”, Baker has twice been honored by parent company General Electric Co. for her leadership and development of its global Women's Network. In 2008, Baker was the only woman inducted into the esteemed Cable TV Pioneers organization and in 2004 Baker received the Lifetime Achievement and Wonder Woman awards from Women in Cable & Telecommunications.

Raised in Southeast Alaska, Baker’s first job out of college was on Capitol Hill as a legislative aide to U.S. Senator Ted Stevens. She received her BA in Political Studies from Pitzer College and attended George Washington University and Exeter College at Oxford University, London, for postgraduate study in politics and business.

She resides in Los Angeles with her husband and their three children.


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