The Cable Show 2010 - Go Beyond

Gregory Wilson

Founder & CEO
Red Ball Tiger

Gregory Wilson

Gregory Wilson is Founder & CEO of Red Ball Tiger, a digital MindChange group that is pioneering new ad models for the digital marketplace based on view duration.

As audience size continues to flat-line and control increasingly shifts to the viewer, a commercial’s ability to hold an audience is becoming as important as the number that see it.

To this end, Red Ball Tiger has developed ad models that monetize how long viewers choose to spend with a commercial, rather than how many see it.

Red Ball Tiger is currently working with cable operators, digital publishers, advertisers and their agencies to help install these new time-spent monetization models.

Wilson is also a writer and director of long-form commercials and documentaries. Through his production agency, RyAnnacy, Wilson has written and directed more than 200 commercials over the last 10 years for clients in both the U.S. and Canada.

Author of “Introducing the Age of Accountability - Where Advertising is Going and Why Agencies Don’t Like It” - Wilson was recently named by Media Magazine as one of its 100 People to Know.

You can follow his thoughts on a daily basis at www.digitalmindchange.com


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